Philips Arena

Location:  Downtown Atlanta

Hours:  Varies

Admission:  Varies

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Overview

Covering 4.4 acres, the Philips Arena is a state of the art multi-purpose sport and entertainment complex. Home to the NBA Atlanta Hawks and the NHL Atlanta Thrashers. Fans will enjoy streetscapes, including Hawk Walk, the "interior street." The most visible marketing tactic is that the arena is full of Philips technology. The Thrashers Nest, an interactive area for fans, includes the 10,000-square-foot Philips Experience, which lets fans try out Philips products.

The area includes the 60-foot Philips "video totem," which consists of a dozen, 15-foot TV screens. The totem is suspended above an area surrounded by digital cameras, so fans can watch themselves on the screen. Philips Experience also features a virtual reality hockey game and 3-D video capability. Fans also can keep tabs on the game while they wait in line for a hot dog by watching one of the 624 Philips TVs throughout the arena. The arena's luxury suites offer Internet access and e-mail accounts through Philips'  WebTV. Philips lighting products, including 10,500 bulbs, are used throughout the arena.

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